DEDICATION TO HARD WORK AND CRAFTMANSHIP
Art Direction / Brand Identity
Fernãndez Construction is a family-owned construction company specializing in the development and renovation of new and old residential homes.
The brand identity was developed to reflect the core values of the company; hard work, durability, quality and craftsmanship.
To develop a unique visual language and maintain consistency across all elements of the brand identity, the design takes inspiration from core ideas related to residential construction; the rectangular shape of bricks, the multiple layers of the home building process (i.e., excavating, framing, insulation, etc.) and the stability of a home.
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